Emails & Newsletters
Welcome Email
The Client: The DJ Henry Dream Fund is a nonprofit organization that provides scholarships for youth sports, arts, and summer camps. The Audience: Potential donors who have signed up for their email list. The Project: Craft a welcome email that goes out to new email list subscribers. The Tone: Welcoming and mission driven.
Funnel Email 1
The Client: Eboni Cotton is an online business manager and consultant. The Audience: Female business owners who struggle with implementing systems and backend tasks. The Project: Write a series of emails promoting her free 3-day workshop that gets people to sign up. This email had a 45.6% open rate and a 5.8% click rate. The Tone: Confident and knowledgeable.
Funnel Email 2
This email is part two in the series and had a 49% open rate with a 3.1% click rate.
Newsletter
The Client: Livia Jenevy is a business coach who helps women through all phases of business, empowering them to show up like a boss! The Audience: Female founders needing guidance getting their business ideas off the ground. The Project: Write multipurpose copy discussing self-doubt and the power of the mind. The copy is used for graphics and captions on her social media and in her monthly newsletter. The Tone: Bold and sassy.
